Certified Public Accountants | Human Interest

Human Interest’s 401(k) Solution For CPAs

Great companies are built on engaged employees

Time and time again, research shows that happy, engaged, financially secure employees are better for business. And, their benefits package -- including a 401(k) or other retirement savings plan -- plays a key part:

Happy, engaged employees are up to 20% more productive than unhappy, stressed out employees1

2 in 3 employees say their benefits package helps reduce their financial stress2

A recent study shows 94% of employers indicate offering a 401(k) plan helps drive recruitment and retention3

Help your clients reap tax benefits while helping their employees save for retirement

Human Interest’s 401(k) and 403(b) plans are designed for the needs of small and medium-sized companies. We automate and simplify a 401(k), making it easier for employers to offer a plan and for employees to save.

Partnering with Human Interest

Human Interest offers a partner ecosystem for CPAs with dedicated local partner account managers to round-out your client’s benefits package. Whether it’s a new plan or a conversion, we work alongside you to help your clients create and navigate a plan for retirement savings. Our plans are easy to set up and come with personalized support.

Why us?

Human Interest provides you and your clients with everything you need to run growing plans:


We leverage technology and automation for smooth plan administration by offering a “No-Touch” integration with HCM providers. All the manual work (e.g., payroll journal, personnel updates, payroll deductions, year-end census) that goes into managing a 401(k) program is done by us, so your clients don’t have to worry about it. We even prepare audit packages and interface with auditors on your client’s behalf.


Companies that work with us have a high level of employee participation (70%+) due to our focus on ease-of-use and educating employees on financial wellness.

Unbiased investment advice

Employees receive investment advice with personalized features and recommendations from an SEC-Registered Investment Adviser* who acts as a fiduciary. We believe in flexibility, so your clients have the option to choose and manage their own funds or work with their financial advisor too.

Access to funds

An open architecture platform, where you and your clients can choose custom-tailored portfolios plus gain access to over 30,000 mutual funds and index funds on the market.


Extensive reporting capabilities enable employers to analyze their plan and take actions where appropriate.


A price that’s both transparent and affordable. Human Interest offers a bundled 401(k) and 403(b) solution at a low cost to small and medium-sized businesses.

Ready to Partner With Human Interest?

Please contact us at CPAPartners@humaninterest.com to start a conversation.

Resources for CPAs

You can refer to these links for more information:

Target-Date Funds: Quick and Easy Investments Aren’t Always the Best for 401(k) Plans

Read more

Why Small Business Owners Don’t Offer a 401(k), But Why They Should (And How They Can!)

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What You Need to Know About the IRS Annual 401(k) Audit Requirement

Read more

Do I Need to Do Anything Special on My Taxes for My 401(k)?

Read more

A 401(k) Strategy For Small Businesses In America

Read more

Narrative Busted: Millennial, Blue Collar, SMB Employees Saving for Retirement

Read more


  1. Several studies, including Bellet, Clement and De Neve, Jan-Emmanuel and Ward, George, Does Employee Happiness have an Impact on Productivity? (October 14, 2019). Saïd Business School WP 2019-13. Available at SSRN: https://ssrn.com/abstract=3470734 and Social Market Foundation, 2015
  2. MetLife 2019, 17th Annual US Employee Benefit Trends Study 2019
  3. Spark 401(k), 2017 Small Business Retirement Planning Index